Brand one-pager
Brand style guide
The visual and verbal system behind the Cyman Huang culinary brand — designed to extend cleanly to future sub-brands without a redesign.
Logo system
Primary wordmark + tagline lockup. Minimum clear space equals the monogram height.
Monogram mark — favicon, social avatar, packaging and menus. Sub-brands inherit this mark with a descriptor set beneath it.
Do not stretch, recolor outside the palette, add effects, or place the wordmark on busy photography without a scrim.
Color
Ivory (background)
var(--background)
Onyx black (foreground)
var(--foreground)
Signal red (primary)
var(--primary)
Antique gold (accent)
var(--gold)
Warm neutral
var(--muted)
Border
var(--border)
Typography
Display — Fraunces
Local Roots, Global Table
Body & UI — Karla
Body copy runs at comfortable measure with generous leading. Recipe instructions are set plain and confident; narrative copy carries the personality.
Eyebrow / label
Cooking now
Voice
- · Warm, knowledgeable, personal. First person, always.
- · Recipe steps: clear, confident, imperative. No hedging.
- · Narrative: reflective, specific, a little wry. Details over adjectives.
- · Never corporate, never breathless, never "delicious" as a description.
Tagline options
- 1. Local Roots, Global TableIn use
- 2. From the Neighborhood Market to the World's Table
- 3. Everyday Ingredients, Borrowed Borders
Brand family (reserved)
The system is built to hold future ventures under the same umbrella — a restaurant and a food distribution company. Each would take the monogram with a descriptor lockup, the same palette with one shifted accent, and a card in the reserved "Ventures" navigation slot. No structural rebuild required.
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